Lokate.Africa
Categories
Events
Mobile App
AI
Duration
2024 - 2025
Role
UI/UX Deisgn
Client
Lokate Africa
Overview
Lokate is a comprehensive urban discovery platform that transforms how Nigerians find events, dining, and housing. Using AI-powered search and GPS intelligence, the app connects fragmented city experiences into seamless user journeys—from discovering weekend events to booking nearby restaurants and securing short-term accommodation.
The Problem
Navigating Urban Chaos
Picture this: You're new to Lagos, or perhaps you're a lifelong resident looking to break out of your routine. You want to attend an event this weekend, grab dinner afterwards, and maybe even explore a short-term rental for an upcoming business trip.
How might we create a unified, intelligent platform that helps urban dwellers seamlessly discover, book, and experience their city's offerings while reducing decision fatigue and improving discoverability?
Opportunity
A Chance To Do Things Differently
Discovering the gaps we saw in various existing apps, as a team, we decided to do things differently, not just to create another event mobile app to add to the number of apps. But to create an app that is solution-driven towards solving an actual user need
Key findings that supported our ideations.
Multi-App Fatigue: 80% of users bounce after consulting more than two separate platforms.
The Discovery Dilemma: Users spent an average of 47 minutes across multiple platforms to plan a single evening out.
The Social Influence Factor: 84% made decisions based on social proof and peer recommendations, but current platforms provided limited social context.
The Trust Barrier: 65% expressed concerns about event authenticity and venue quality, especially when trying new places.
We worked based on two different user personas:
The Weekend Planner - Users who plan social activities for friend groups, values efficiency and authentic experiences. They have high smartphone usage, moderate disposable income, find difficulty in fragmented booking processes.
The Business Nomad - Users who frequently travel for work across Nigerian cities, needing quick, reliable recommendations for dining and short-term stays, because of their busy schedule they are time-conscious, quality-focused and they struggle with discovering local favorites vs. tourist traps.
Solution
From vision board to Figma frames
The solution needed to work for the two profiles.
A real-time updated home screen
Problem: Users struggled to find timely, relevant activities.
Solution: A dynamic homepage that surfaces contextually relevant content based on: Current time and day, User location (GPS-enabled) and Past preferences and behaviours.
Unified “Explore” Hub
Users can quickly explore events or trending places based on social activities, which helps users reduce discovery time and improve decision-making. The explore page also captures real-time updates of events and other activities in story formats.
AI-Powered "Smart Search"
Problem: Traditional filters created decision paralysis.
Solution: Conversational AI search that understands natural language queries. This reduces the decision paralysis created by traditional search and filter features. Based on specific queries or prompts, users can improve their discovery journey with the AI assistant known as Paye.
Journey Orchestration
Problem: Disjointed experiences across categories.
Solution: Users enjoy a seamless journey from discovery to suggestions:
The user books a concert ticket
App suggests nearby restaurants for pre-show dinner
Offers short-term housing for out-of-town attendees
Conclusion
“Lokate.Africa” transforms city exploration into an effortless adventure. By marrying strategic UX thinking with empathetic storytelling and data-driven design, we crafted a product that feels less like an app and more like a trusted local friend.
Next Phases:
Design a dark mode version for accessibility.
Expand AI to recommend entire itineraries (event + dinner + stay).
Measure long-term engagement via cohort analytics to refine personalisation loops.
Key Skills Demonstrated:
Roadmap prioritisation
Empathy-driven research & persona development
AI integration for human-centric discovery
Through Lokate.Africa, I showcased not just design execution but a holistic vision—transforming a complex, multi-faceted service into a seamless, joy-filled user journey.
Lokate.Africa
Categories
Events
Mobile App
AI
Duration
2024 - 2025
Role
UI/UX Deisgn
Client
Lokate Africa
Overview
Lokate is a comprehensive urban discovery platform that transforms how Nigerians find events, dining, and housing. Using AI-powered search and GPS intelligence, the app connects fragmented city experiences into seamless user journeys—from discovering weekend events to booking nearby restaurants and securing short-term accommodation.
The Problem
Navigating Urban Chaos
Picture this: You're new to Lagos, or perhaps you're a lifelong resident looking to break out of your routine. You want to attend an event this weekend, grab dinner afterwards, and maybe even explore a short-term rental for an upcoming business trip.
How might we create a unified, intelligent platform that helps urban dwellers seamlessly discover, book, and experience their city's offerings while reducing decision fatigue and improving discoverability?
Opportunity
A Chance To Do Things Differently
Discovering the gaps we saw in various existing apps, as a team, we decided to do things differently, not just to create another event mobile app to add to the number of apps. But to create an app that is solution-driven towards solving an actual user need
Key findings that supported our ideations.
Multi-App Fatigue: 80% of users bounce after consulting more than two separate platforms.
The Discovery Dilemma: Users spent an average of 47 minutes across multiple platforms to plan a single evening out.
The Social Influence Factor: 84% made decisions based on social proof and peer recommendations, but current platforms provided limited social context.
The Trust Barrier: 65% expressed concerns about event authenticity and venue quality, especially when trying new places.
We worked based on two different user personas:
The Weekend Planner - Users who plan social activities for friend groups, values efficiency and authentic experiences. They have high smartphone usage, moderate disposable income, find difficulty in fragmented booking processes.
The Business Nomad - Users who frequently travel for work across Nigerian cities, needing quick, reliable recommendations for dining and short-term stays, because of their busy schedule they are time-conscious, quality-focused and they struggle with discovering local favorites vs. tourist traps.
Solution
From vision board to Figma frames
The solution needed to work for the two profiles.
A real-time updated home screen
Problem: Users struggled to find timely, relevant activities.
Solution: A dynamic homepage that surfaces contextually relevant content based on: Current time and day, User location (GPS-enabled) and Past preferences and behaviours.
Unified “Explore” Hub
Users can quickly explore events or trending places based on social activities, which helps users reduce discovery time and improve decision-making. The explore page also captures real-time updates of events and other activities in story formats.
AI-Powered "Smart Search"
Problem: Traditional filters created decision paralysis.
Solution: Conversational AI search that understands natural language queries. This reduces the decision paralysis created by traditional search and filter features. Based on specific queries or prompts, users can improve their discovery journey with the AI assistant known as Paye.
Journey Orchestration
Problem: Disjointed experiences across categories.
Solution: Users enjoy a seamless journey from discovery to suggestions:
The user books a concert ticket
App suggests nearby restaurants for pre-show dinner
Offers short-term housing for out-of-town attendees
Conclusion
“Lokate.Africa” transforms city exploration into an effortless adventure. By marrying strategic UX thinking with empathetic storytelling and data-driven design, we crafted a product that feels less like an app and more like a trusted local friend.
Next Phases:
Design a dark mode version for accessibility.
Expand AI to recommend entire itineraries (event + dinner + stay).
Measure long-term engagement via cohort analytics to refine personalisation loops.
Key Skills Demonstrated:
Roadmap prioritisation
Empathy-driven research & persona development
AI integration for human-centric discovery
Through Lokate.Africa, I showcased not just design execution but a holistic vision—transforming a complex, multi-faceted service into a seamless, joy-filled user journey.
Lokate.Africa
Categories
Events
Mobile App
AI
Duration
2024 - 2025
Role
UI/UX Deisgn
Client
Lokate Africa
Overview
Lokate is a comprehensive urban discovery platform that transforms how Nigerians find events, dining, and housing. Using AI-powered search and GPS intelligence, the app connects fragmented city experiences into seamless user journeys—from discovering weekend events to booking nearby restaurants and securing short-term accommodation.
The Problem
Navigating Urban Chaos
Picture this: You're new to Lagos, or perhaps you're a lifelong resident looking to break out of your routine. You want to attend an event this weekend, grab dinner afterwards, and maybe even explore a short-term rental for an upcoming business trip.
How might we create a unified, intelligent platform that helps urban dwellers seamlessly discover, book, and experience their city's offerings while reducing decision fatigue and improving discoverability?
Opportunity
A Chance To Do Things Differently
Discovering the gaps we saw in various existing apps, as a team, we decided to do things differently, not just to create another event mobile app to add to the number of apps. But to create an app that is solution-driven towards solving an actual user need
Key findings that supported our ideations.
Multi-App Fatigue: 80% of users bounce after consulting more than two separate platforms.
The Discovery Dilemma: Users spent an average of 47 minutes across multiple platforms to plan a single evening out.
The Social Influence Factor: 84% made decisions based on social proof and peer recommendations, but current platforms provided limited social context.
The Trust Barrier: 65% expressed concerns about event authenticity and venue quality, especially when trying new places.
We worked based on two different user personas:
The Weekend Planner - Users who plan social activities for friend groups, values efficiency and authentic experiences. They have high smartphone usage, moderate disposable income, find difficulty in fragmented booking processes.
The Business Nomad - Users who frequently travel for work across Nigerian cities, needing quick, reliable recommendations for dining and short-term stays, because of their busy schedule they are time-conscious, quality-focused and they struggle with discovering local favorites vs. tourist traps.
Solution
From vision board to Figma frames
The solution needed to work for the two profiles.
A real-time updated home screen
Problem: Users struggled to find timely, relevant activities.
Solution: A dynamic homepage that surfaces contextually relevant content based on: Current time and day, User location (GPS-enabled) and Past preferences and behaviours.
Unified “Explore” Hub
Users can quickly explore events or trending places based on social activities, which helps users reduce discovery time and improve decision-making. The explore page also captures real-time updates of events and other activities in story formats.
AI-Powered "Smart Search"
Problem: Traditional filters created decision paralysis.
Solution: Conversational AI search that understands natural language queries. This reduces the decision paralysis created by traditional search and filter features. Based on specific queries or prompts, users can improve their discovery journey with the AI assistant known as Paye.
Journey Orchestration
Problem: Disjointed experiences across categories.
Solution: Users enjoy a seamless journey from discovery to suggestions:
The user books a concert ticket
App suggests nearby restaurants for pre-show dinner
Offers short-term housing for out-of-town attendees
Conclusion
“Lokate.Africa” transforms city exploration into an effortless adventure. By marrying strategic UX thinking with empathetic storytelling and data-driven design, we crafted a product that feels less like an app and more like a trusted local friend.
Next Phases:
Design a dark mode version for accessibility.
Expand AI to recommend entire itineraries (event + dinner + stay).
Measure long-term engagement via cohort analytics to refine personalisation loops.
Key Skills Demonstrated:
Roadmap prioritisation
Empathy-driven research & persona development
AI integration for human-centric discovery
Through Lokate.Africa, I showcased not just design execution but a holistic vision—transforming a complex, multi-faceted service into a seamless, joy-filled user journey.
