AXA Mansard
Categories
Fintech
Mobile App
AI
Duration
2 months
Role
Product Designer
Client
Axa Mansard
Overview
Redesigning for impact: Establishing market competitiveness and restoring user confidence.
AXA Mansard is a Nigerian fintech/Insurance platform that helps users save, invest, and access insurance services. As an end-user of this platform, I saw an opportunity to improve key user experiences that were critical to its competitiveness in the fintech ecosystem.
The Problem
Axa Mansard faced a crisis of user trust and engagement that threatened its viability in Nigeria's competitive fintech landscape. The core problems were systemic and interconnected. Based on user review analysis four critical pain points were highlighted:
Problem Category | Impact (% of Reviews) | User Frustrations |
|---|---|---|
Authentication Issues | 40% | Friction & repetition (Manual login instead of biometric access) |
Feature Gaps | 25% | Users expected more personalisation |
Usability & Efficiency | 15% | Frustration & impatience (“Why is this taking forever?”) |
Wallet Management | 20% | Difficult to move or track funds. |
The initial platform looked like this:
Key Findings -
These issues created a negative feedback loop: authentication issues, wallet problems, increased support burden, and lack of support tools left users stranded during critical moments. For the business, this meant an increase in churn rate and a reduction in user retention.
Opportunity
"By implementing a biometric authentication flow, clarifying wallet management issues, and introducing a conversational support bot, users would be more confident to use the platform, increasing customer retention and a possible reduction in churn rate".
Early Steps…
To kick-start possible design solutions, I turned likely use cases into detailed prompts to test ideas to see how functional these solutions would be to the users. I also sought technical inputs to understand how this could affect development. The goal was to :
Understand technical constraints early
Identify opportunities for innovative solutions
Ensure design concepts were buildable and scalable
Solution
From ideations to Figma Canvas
Redesigned Authentication Flow
Biometric authentication eliminates login friction, which causes 40% of complaints, thereby preventing churn while increasing transaction completion and daily usage.
Improved Wallet Dashboard
Wallet dashboard improvements eliminate fund management difficulties, reducing transaction abandonment while building trust that drives higher transaction volume and frequency - directly increasing revenue through improved user confidence.
AI-Enhanced Solutions
AI integration enhances user personalisation by suggesting relevant savings goals and insurance products, making users feel understood rather than ignored. This keeps people engaged and creates loyalty.
Streamlined Insurance Experience
The streamlined insurance experience makes insurance actually usable - people can find relevant policies, track everything in one place, and file claims without headaches. This drives more policy sales since users aren't intimidated by complexity.
Conclusion
Challenges and Constraints
Working as a solo designer on a 2-month side project meant I had to wear many hats with limited resources. The biggest challenge was rebuilding user trust in a crowded market using only app store reviews for research, then navigating design solutions for varying digital literacy levels. Despite a tight timeline, I saw this as an opportunity to understand how to manage product constraints and development.
Conclusion
I believe that these solutions can create an opportunity for AXA Mansard to have a competitive edge amongst its peers in the fintech space. With the integration of these features and design solutions, this could be an avenue for scaling the product offerings.
AXA Mansard
Categories
Fintech
Mobile App
AI
Duration
2 months
Role
Product Designer
Client
Axa Mansard
Overview
Redesigning for impact: Establishing market competitiveness and restoring user confidence.
AXA Mansard is a Nigerian fintech/Insurance platform that helps users save, invest, and access insurance services. As an end-user of this platform, I saw an opportunity to improve key user experiences that were critical to its competitiveness in the fintech ecosystem.
The Problem
Axa Mansard faced a crisis of user trust and engagement that threatened its viability in Nigeria's competitive fintech landscape. The core problems were systemic and interconnected. Based on user review analysis four critical pain points were highlighted:
Problem Category | Impact (% of Reviews) | User Frustrations |
|---|---|---|
Authentication Issues | 40% | Friction & repetition (Manual login instead of biometric access) |
Feature Gaps | 25% | Users expected more personalisation |
Usability & Efficiency | 15% | Frustration & impatience (“Why is this taking forever?”) |
Wallet Management | 20% | Difficult to move or track funds. |
The initial platform looked like this:
Key Findings -
These issues created a negative feedback loop: authentication issues, wallet problems, increased support burden, and lack of support tools left users stranded during critical moments. For the business, this meant an increase in churn rate and a reduction in user retention.
Opportunity
"By implementing a biometric authentication flow, clarifying wallet management issues, and introducing a conversational support bot, users would be more confident to use the platform, increasing customer retention and a possible reduction in churn rate".
Early Steps…
To kick-start possible design solutions, I turned likely use cases into detailed prompts to test ideas to see how functional these solutions would be to the users. I also sought technical inputs to understand how this could affect development. The goal was to :
Understand technical constraints early
Identify opportunities for innovative solutions
Ensure design concepts were buildable and scalable
Solution
From ideations to Figma Canvas
Redesigned Authentication Flow
Biometric authentication eliminates login friction, which causes 40% of complaints, thereby preventing churn while increasing transaction completion and daily usage.
Improved Wallet Dashboard
Wallet dashboard improvements eliminate fund management difficulties, reducing transaction abandonment while building trust that drives higher transaction volume and frequency - directly increasing revenue through improved user confidence.
AI-Enhanced Solutions
AI integration enhances user personalisation by suggesting relevant savings goals and insurance products, making users feel understood rather than ignored. This keeps people engaged and creates loyalty.
Streamlined Insurance Experience
The streamlined insurance experience makes insurance actually usable - people can find relevant policies, track everything in one place, and file claims without headaches. This drives more policy sales since users aren't intimidated by complexity.
Conclusion
Challenges and Constraints
Working as a solo designer on a 2-month side project meant I had to wear many hats with limited resources. The biggest challenge was rebuilding user trust in a crowded market using only app store reviews for research, then navigating design solutions for varying digital literacy levels. Despite a tight timeline, I saw this as an opportunity to understand how to manage product constraints and development.
Conclusion
I believe that these solutions can create an opportunity for AXA Mansard to have a competitive edge amongst its peers in the fintech space. With the integration of these features and design solutions, this could be an avenue for scaling the product offerings.
AXA Mansard
Categories
Fintech
Mobile App
AI
Duration
2 months
Role
Product Designer
Client
Axa Mansard
Overview
Redesigning for impact: Establishing market competitiveness and restoring user confidence.
AXA Mansard is a Nigerian fintech/Insurance platform that helps users save, invest, and access insurance services. As an end-user of this platform, I saw an opportunity to improve key user experiences that were critical to its competitiveness in the fintech ecosystem.
The Problem
Axa Mansard faced a crisis of user trust and engagement that threatened its viability in Nigeria's competitive fintech landscape. The core problems were systemic and interconnected. Based on user review analysis four critical pain points were highlighted:
Problem Category | Impact (% of Reviews) | User Frustrations |
|---|---|---|
Authentication Issues | 40% | Friction & repetition (Manual login instead of biometric access) |
Feature Gaps | 25% | Users expected more personalisation |
Usability & Efficiency | 15% | Frustration & impatience (“Why is this taking forever?”) |
Wallet Management | 20% | Difficult to move or track funds. |
The initial platform looked like this:
Key Findings -
These issues created a negative feedback loop: authentication issues, wallet problems, increased support burden, and lack of support tools left users stranded during critical moments. For the business, this meant an increase in churn rate and a reduction in user retention.
Opportunity
"By implementing a biometric authentication flow, clarifying wallet management issues, and introducing a conversational support bot, users would be more confident to use the platform, increasing customer retention and a possible reduction in churn rate".
Early Steps…
To kick-start possible design solutions, I turned likely use cases into detailed prompts to test ideas to see how functional these solutions would be to the users. I also sought technical inputs to understand how this could affect development. The goal was to :
Understand technical constraints early
Identify opportunities for innovative solutions
Ensure design concepts were buildable and scalable
Solution
From ideations to Figma Canvas
Redesigned Authentication Flow
Biometric authentication eliminates login friction, which causes 40% of complaints, thereby preventing churn while increasing transaction completion and daily usage.
Improved Wallet Dashboard
Wallet dashboard improvements eliminate fund management difficulties, reducing transaction abandonment while building trust that drives higher transaction volume and frequency - directly increasing revenue through improved user confidence.
AI-Enhanced Solutions
AI integration enhances user personalisation by suggesting relevant savings goals and insurance products, making users feel understood rather than ignored. This keeps people engaged and creates loyalty.
Streamlined Insurance Experience
The streamlined insurance experience makes insurance actually usable - people can find relevant policies, track everything in one place, and file claims without headaches. This drives more policy sales since users aren't intimidated by complexity.
Conclusion
Challenges and Constraints
Working as a solo designer on a 2-month side project meant I had to wear many hats with limited resources. The biggest challenge was rebuilding user trust in a crowded market using only app store reviews for research, then navigating design solutions for varying digital literacy levels. Despite a tight timeline, I saw this as an opportunity to understand how to manage product constraints and development.
Conclusion
I believe that these solutions can create an opportunity for AXA Mansard to have a competitive edge amongst its peers in the fintech space. With the integration of these features and design solutions, this could be an avenue for scaling the product offerings.
